The secret to successful content marketing is to integrate activities across platforms. Love Your Home, a monthly content play on behalf of Massbuild, is a key element of the overall marketing strategy, infiltrating the brand’s social media, website, in-store catalogues, point-of-sale material and advertising campaigns.
DIGITAL MAGAZINESLove Your Home started in 2014 as an experimental digital magazine, and straight out the starting box it boomed, directly increasing in-store sales. So it was a no-brainer to create more of the same compelling content. The magazine spawned a print version and Love Your Home became a brand within a brand, with content integrated across the platforms and being lapped up by readers and audiences.
VIDEOWith Builders, we have made a bold play to own DIY. The rationale is short, inspirational videos, which get customers fired up to do the projects. They can then click through to the website where the shopping list and steps can be downloaded.